It's a very bold claim by the Cleveland Smart Square - two squares are better than two circles. The new putter claims more consistent alignment and incredible confidence on the green with Cleveland's Dual Axis alignment. Two parallel lines extend from the center of the face to frame the ball perfectly down the line, and two perpendicular lines offer instant feedback when the putter is misaligned at address. The result is faster, more reliable alignment on every putt.

TaylorMade Golf Company, the No. 2 golf ball brand on the PGA TOUR, is proud to announce the release of Tour Preferred and Tour Preferred X: two tour-caliber golf balls that provide complete tee-to-green performance. After a decade of prototyping and testing with the world’s best players, the company believes the new Tour Preferred franchise is the best performing ball the company has released to date.

Odyssey introduced two new putter models at the Sony Open in Honolulu -- the Versa Jailbird and the White Hot Pro Havok. 

Goodness! Just when we thought things were starting to get a little dull. 

TaylorMade Adidas Golf launches the Taylormade Tour Preferred Irons. These irons are NOT for you. Judging from the profile, looks and styling of the clubs, it would take more than the average joe to play with these. In addition, also look out for the next generation of adizero footwear - it's another 10% lighter!

Nike Golf unveiled an innovative range of products for 2014—featuring golf clubs, golf balls, footwear and apparel. The new products are designed to unleash the athlete in every golfer in a way that only Nike can through four key technologies: Cavity Back technology in golf clubs; Speedlock RZN Core technology in golf balls; Lunar technology in footwear; and Mobility Enhanced technologies in apparel.

It's been five years since Callaway rolled out a driver with the iconic Big Bertha name. Now come two new models, the Big Bertha and Big Bertha Alpha, with innovative technologies.

Go Long with the new BiO Cell Driver from Cobra! Unmatched distance with unmatched personalization. Easily tune your driver to maximize distance in super fresh colors.